Film Marketing is ‘the art of creating desire, or seducing the largest number of people’. Just as the aim of marketing is to ‘find the best possible match between a product and its market’, film marketing strives to create ‘product/market couples’, works on the ‘it’s now or never’ principle, as people have to be enticed to go to theatres for the ‘critical opening weekend’. At the centre of attention is the spectator, the ‘target’ to reach, and film marketing can first be defined as ‘consumer marketing’.
Mantraa Luminosity is a specialist integrated marketing company delivering high-quality marketing campaigns for award-winning Indian Indies, Hindi Films, Documentaries & Hollywood Films.